Gemma Yin

Gemma Yin makes mixed media work, bringing hand-made and digitally created elements together with live-action to create a living, breathing collage.

Gemma got her start in the fast-paced world of fashion as Head of Video at indie mag Tank following her illustration and animation degree. There she was responsible for all the magazine’s moving image content, turning snippets of footage and fashion stills into snappy bits of film that helped develop her distinctive style. After four years at Tank, Gemma launched herself as a standalone director and earned a reputation for creating bright, vibrant work that effortlessly blends analogue and digital.

Gemma’s collage-in-motion style lends itself to a wide range of projects, but feels particularly at home in the fashion world, where her zeitgeisty approach has resonated with companies including Puma, Charlotte Olympia and Red Valentino.